http://www.denialville.com/faucet-market-share/
Describe five different market entry modes, either contractual or investment?
The Niagara Irwin Corporation, based in Fort Erie, makes kitchen Faucets. They want to purchase a new machine to improve productivity and quality, but they don’t have enough volume to justify the expense. They only sell to domestic customers, and have not increased their market share for the last seven years. You have been called in as an international trade consultant, and you decide that it is time for them to consider various ways to get into export markets. How will you describe five different market entry modes, either contractual or investment, giving at least one advantage for each of those modes?
OK- I have you started, you finish
Cunningham1 (1986) identified five strategies used by firms for entry into new foreign markets:
i) Technical innovation strategy - perceived and demonstrable superior products
ii) Product adaptation strategy - modifications to existing products
iii) Availability and security strategy - overcome transport risks by countering perceived risks
iv) Low price strategy - penetration price and,
v) Total adaptation and conformity strategy - foreign producer gives a straight copy.